I just realized that I never posted the work from our JCPenney campaign because we didn’t want other schools to see it before the competition.
I really enjoyed working on this campaign. Melissa and I spent a ridiculous amount of time pulling it all together at the end. It was a group effort between the 3 advertising tracks to produce a campaign to target women ages 24-35. We came up with the idea of having a show for the next stylist who would then become the spokesperson for JCP. We had a photoshoot with clothes from their newest line- MNG by Mango, designed ads, and finally made a 30 page book for the judges. It was time consuming and so satisfying at the end.
Magazine ad for the show:
We tied for 2nd in the Regional Competition. All together, pretty great.