JCPenney Campaign

22 Jul

I just realized that I never posted the work from our JCPenney campaign because we didn’t want other schools to see it before the competition.

I really enjoyed working on this campaign. Melissa and I spent a ridiculous amount of time pulling it all together at the end. It was a group effort between the 3 advertising tracks to produce a campaign to target women ages 24-35. We came up with the idea of having a show for the next stylist who would then become the spokesperson for JCP. We had a photoshoot with clothes from their newest line- MNG by Mango, designed ads, and finally made a 30 page book for the judges. It was time consuming and so satisfying at the end.

The cover of our book/magazine:

Magazine Ads:

Magazine ad for the show:

Bus Stop Promo:

We tied for 2nd in the Regional Competition. All together, pretty great.

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One Response to “JCPenney Campaign”

  1. Meredith July 28, 2011 at 6:51 am #

    Absolutely beautiful work! Congrats! Western always did have incredible designers.

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